- Efficiently satisfy the demands of the clients, consumers, suppliers, shareholders and contributors.
- Offer quality products at competitive prices.
- Promote constant professional and human development of the members of the company.
- The consumer is our best ally.
- Strict fulfillment of the laws and observances of always ethical behavior.
- Use technological development as a weapon for competitive improvement.
- Care for Nature.
- Always show respect and acknowledgement to our competitors.